Giovanni Baule

Design is Translation: The translation paradigm for the culture of design. "Design and Translation": A Manifesto di Giovanni Baule

Design is Translation promotes, in founding terms, the meeting of two components, the culture of Design and the culture of Translation (in Translation Studies terms); it involves other disciplinary fields such as semiotics or media studies; it analyses specific research fields which place their emphasis on the design and artefactual dimensions, thus making the translational value emerge.